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Christian Watson
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YouTube and Video Marketing: An Hour a Day - A Book Review




If you are looking for a comprehensive guide on how to use YouTube and video marketing to grow your business, you might want to check out this book by Greg Jarboe. YouTube and Video Marketing: An Hour a Day is a task-based book that teaches you proven, practical guidelines for developing and implementing video marketing for your organization. In this article, I will review the book and share my thoughts on its strengths and weaknesses.




YouTube and Video Marketing: An Hour a Day.pdf | added by request



What is the book about?




The book is divided into 12 chapters, each covering a different aspect of video marketing. The book follows an "hour a day" format, which means that each chapter is designed to be completed in one hour or less. The book also includes helpful case studies, tips, tools, and resources that you can use to apply what you learn.


The book is aimed at marketers, consultants, small business owners, and anyone who wants to leverage the power of online video to reach their target audience. The book assumes that you have some basic knowledge of online marketing, but it does not require any prior experience with video production or YouTube.


Who is the author?




Greg Jarboe is a YouTube guru and video marketing expert. He is the president and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for clients such as Southwest Airlines, Parents magazine, and the Wharton School. He is also a frequent speaker at industry events and a regular contributor to Search Engine Watch. He has written several books on online marketing, including Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.


What are the main topics covered in the book?




A short history of YouTube




The first chapter of the book gives an overview of how YouTube started, how it grew, and how it changed the online video landscape. It also explains some of the key features and functions of YouTube, such as channels, playlists, subscriptions, comments, ratings, favorites, annotations, and more.


Online video marketing




The second chapter of the book introduces the concept of online video marketing and why it is important for your business. It also covers some of the benefits and challenges of using online video as a marketing tool. It also provides some examples of successful online video campaigns from different industries and niches.


How to develop a video marketing strategy




The third chapter of the book guides you through the process of creating a video marketing strategy for your organization. It helps you define your goals, identify your target audience, conduct keyword research, choose your video format and style, plan your content calendar, allocate your budget and resources, and measure your results.


How to optimize your video for YouTube and search engines




The fourth chapter of the book teaches you how to optimize your video for YouTube and search engines. It covers topics such as title, description, tags, thumbnails, transcripts, captions, metadata, and more. It also shows you how to use tools such as Google Keyword Tool, YouTube Keyword Tool, and TubeBuddy to find the best keywords for your video.


How to create compelling video content




The fifth chapter of the book shows you how to create compelling video content that attracts and engages your viewers. It covers topics such as storytelling, scripting, branding, emotion, humor, call to action, and more. It also gives you some tips on how to avoid common video content mistakes and pitfalls.


How to create and manage a YouTube channel




The sixth chapter of the book shows you how to create and manage a YouTube channel for your business. It covers topics such as channel name, logo, banner, trailer, about section, playlists, featured channels, and more. It also shows you how to customize your channel settings and optimize your channel for SEO.


How to engage the YouTube community




The seventh chapter of the book shows you how to engage the YouTube community and build a loyal fan base. It covers topics such as comments, ratings, subscriptions, favorites, shares, likes, dislikes, feedback, and more. It also shows you how to use social media platforms such as Facebook, Twitter, LinkedIn, and Instagram to promote your video and interact with your audience.


How to learn video production skills




The eighth chapter of the book shows you how to learn video production skills and improve your video quality. It covers topics such as camera, lighting, audio, editing, effects, transitions, graphics, music, and more. It also shows you how to use tools such as Windows Movie Maker, iMovie, Final Cut Pro, Adobe Premiere Pro, Camtasia Studio, ScreenFlow, and more.


How to become a YouTube partner




The ninth chapter of the book shows you how to become a YouTube partner and monetize your video content. It covers topics such as eligibility criteria, application process, revenue sharing models, advertising formats, analytics reports, payments methods, and more. It also shows you how to use tools such as Google AdSense, Google AdWords for Video, YouTube Creator Studio Dashboard and more.


How to use YouTube analytics and metrics




The tenth chapter of the book shows you how to use YouTube analytics and metrics to track and measure your video performance. It covers topics such as views, watch time, audience retention, demographics, traffic sources, devices, annotations, cards, end screens, impressions, click-through rate, and more. It also shows you how to use tools such as Google Analytics, YouTube Analytics API and more.


How to solve common video marketing challenges




The eleventh chapter of the book shows you how to solve common video marketing challenges and overcome obstacles. It covers topics such as low views, low engagement, negative comments, copyright issues, legal issues, technical issues, and more. It also shows you how to use tools such as YouTube Help Center, YouTube Community Forum and more.


What are the benefits of reading the book?




Some of the benefits of reading the book are: - You will learn how to use YouTube and video marketing effectively for your business. - You will get practical advice and tips from an expert in the field. - You will get access to useful case studies and examples from different industries and niches. - You will get a step-by-step guide that breaks down complex topics into manageable tasks. - You will get a comprehensive resource that covers all aspects of video marketing from strategy to execution.


What are the drawbacks of the book?




Some of the drawbacks of the book are: - The book is not very up-to-date with the latest changes and features of YouTube. - The book is not very interactive or engaging for the reader. - The book is not very visually appealing or well-designed. - The book is not very suitable for beginners or advanced users who need more guidance or depth.


Conclusion and recommendations




information and updates on YouTube and video marketing.


FAQs




Here are some frequently asked questions about the book and video marketing:


Q: How can I get the book?




A: You can get the book from Amazon or Wiley. The book is available in paperback and e-book formats.


Q: How long does it take to read the book?




A: The book has 504 pages and is divided into 12 chapters. Each chapter is designed to be completed in one hour or less. Therefore, you can read the book in 12 hours or less.


Q: How can I contact the author?




A: You can contact the author through his website, Twitter, LinkedIn, or email. You can also follow his blog and YouTube channel for more tips and insights on video marketing.


Q: What are some other books on video marketing that I can read?




A: Some other books on video marketing that you can read are: - Video Marketing For Dummies by Kevin Daum, Bettina Hein, Matt Scott, and Andreas Goeldi - The YouTube Marketing Book by James Wedmore - Video Marketing That Doesn't Suck by Michael Rogan - Video Marketing Blueprint by Ryan Deiss - Video Marketing Mastery by Rick Cesari and Matt Gill


Q: What are some of the best practices for video marketing?




A: Some of the best practices for video marketing are: - Know your audience and their needs - Define your goals and objectives - Create a video marketing strategy and plan - Optimize your video for YouTube and search engines - Create engaging and valuable video content - Promote your video across different platforms and channels - Engage with your viewers and community - Track and measure your video performance and results - Test and improve your video marketing efforts 71b2f0854b


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